Cloudflare.TV, a 24-hour streaming service managed by global employees. For it’s first anniversary, I was tasked with designing assets for a digital celebration.

Despite lacking a clear brand identity, stakeholders knew they desired a TV element. Using Cloudflare's full brand color range, I created simple line illustrations resembling existing Cloudflare artwork, along with a glitchy TV screen as the focal point. These visuals were complemented by a modified Cloudflare brand font, establishing a flexible design system for future Cloudflare.TV projects.