Panther's technical Customer Advisory Board (CAB), known as Panther Visionaries, brings together champions, power users, and advocates of DaC to steer the evolution of Panther.

To honor our elite members, I developed a versatile sub-brand that includes a logomark, wordmark, and pattern. The design features an angled oval symbolizing an eye, reflecting the Panther Visionaries' dedication to innovative thinking and challenging the status quo.

This sub-brand effectively integrates our new brand font and clean, simple shapes, with metallic treatments enhancing its cohesive and impactful design.