Panther’s 2024 trade show events were connected through a theme, called Detectapalooza.

Leveraging our refreshed brand and website, we introduced a dynamic sub-brand inspired by festivals, headliners included. Through our secondary colors, brand elements, and cityscape photography, we curated an engaging attendee experience from pre to post-event.

We prioritized quality over quantity, investing in sustainable, desirable swag, a sleek booth design, and reusable web deliverables for ongoing use.